Article Planning Sheet – A Night to Remember

Article target audience: 16-24 educated females in the “B, C1, C2” socioeconomic groups.

	Planning Comments
article genre	The purpose of this article is to inform my audience of the different choices for dress types when dressing up for special occasions. I will provide my audience with all the information I possibly can about the different types of dresses and how they fit different body shapes, so that you can make an informed decision and get the dress that is right for you. Overall this is a fashion advice article and I plan to provide as much information as possible in a quirky step-by-step guide.
Narrative voice	I will use 3rd person for this article, although people will not be mentioned in this article as a “he/she”, the tense will still be 3rd person, talking about people in terms of “their” body shape and what would be best for a person with a similar shape. I will also include a bit of 2nd person as I will be addressing the audience directly, as I offer them advice.
Register	The tone used in this article will be quite informal, whilst also informative. Whilst it is informal it will still maintain certain standards, keeping clear of taboo words, as it is not necessary for my target audience and doesn’t reflect well on The Northern Echo.
Stylistics	I will not use too many stylistics in this article as its purpose is to inform my audience and not so much as to entertain. I will however use strong adjectives and make sure my article has good rhythm throughout.
Tone of address	The tone of address will be helpful and friendly but not too ‘matey’ as such. I will be using an informal tone but this will not become too overwhelming which would lower the tone of my magazine to a younger, more niche audience.
Structure and pace	The structure will be set out in blocks as a step-by-step guide. This makes the paragraphing very logical and the navigation of my article very easy for my target audience. It will have some connectives keeping my article going at a steady pace.