Article Planning Sheet – A Night to Remember

Article target audience: 16-24 educated females in the “B, C1, C2” socioeconomic groups.

	Planning Comments
article genre	The purpose of this article is to inform my audience of the different choices for dress types when dressing up for special occasions. I will provide my audience with all the information I possibly can about the different types of dresses and how they fit different body shapes, so that you can make an informed decision and get the dress that is right for you. Overall this is a fashion advice article and I plan to provide as much information as possible in a quirky step-by-step guide.
Narrative voice	I will use 3rd person for this article, although people will not be mentioned in this article as a “he/she”, the tense will still be 3rd person, talking about people in terms of “their” body shape and what would be best for a person with a similar shape. I will also include a bit of 2nd person as I will be addressing the audience directly, as I offer them advice.
Register	The tone used in this article will be quite informal, whilst also informative. Whilst it is informal it will still maintain certain standards, keeping clear of taboo words, as it is not necessary for my target audience and doesn’t reflect well on The Northern Echo.
Stylistics	I will not use too many stylistics in this article as its purpose is to inform my audience and not so much as to entertain. I will however use strong adjectives and make sure my article has good rhythm throughout.
Tone of address	The tone of address will be helpful and friendly but not too ‘matey’ as such. I will be using an informal tone but this will not become too overwhelming which would lower the tone of my magazine to a younger, more niche audience.
Structure and pace	The structure will be set out in blocks as a step-by-step guide. This makes the paragraphing very logical and the navigation of my article very easy for my target audience. It will have some connectives keeping my article going at a steady pace.

Outdoor Risk Assessment

Location Visit: 6 Karles Close, Newton Aycliffe

Project Title:      A Night to Remember                   Shooting date:  17-18^th Oct 2011

Location: 6 Karles Close, Newton Aycliffe

Photographer:  Rachel Aspey                                      Date: 15^th Oct 2011

Tick all hazards that apply at this location.

o    Access

o    Animals / Insects

ü  Audience / Public

o    Cables

o    Communication Failure

o    Confined Spaces

ü  Costume / Make-up

o    Derelict buildings / Dangerous structures

o    Electricity

ü  Fire / Flammable material

o    First Aid

o    Food Hygiene

ü  Glass

o    Heights

o    Hostile / Remote environment

o    Machinery

o    Lighting

o    Lone working

o    Manual handling

o    Mines / excavations / quarries Night operation

o    Noise

o    Radiation (phone towers, transmitters)

o    Person with special needs

o    Roads

o    Slipping, tripping, falling

ü  Smoking on set

o    Vehicles

o    Weather

o    Weapons

o    Other:

Hazard Evaluation

Hazard: Smoking on Set and Flammable Materials.

What could cause harm? The dresses worn by my models were in fact flammable and as one of my models smoke, this is a potential hazard, if she were to drop the cigarette or lighter on her or my other model’s dresses, it could cause it to light up, leading to burning of the dresses damaging them for my photos and more dangerously, could lead to the burning of the girls themselves.

What is the likelihood of this happening? As one of the girls does in fact smoke, this could be quite likely to occur.

How much harm? The harm could range from only a slight mark on the dresses to serious skin burning if they were to catch fire.

Apply the following priorities, how will this risk be managed (provide detail)?
(1) Eliminate.    (2) Reduce or substitute           (3) Isolate.        (4) Control.      (5) Personal protective equipment
I will eliminate the risk by banning smoking during my photoshoot and making sure my model doesn’t carry lighters etc on them whilst the dresses are present.

Hazard: Audience/Public

What could cause harm? The location for this photoshoot is in a street with quite a few children that are often playing out in the street. These children range in ages from very young up to almost our age and might become hostile especially as we will be taking photos in dresses out the front of the house.

What is the likelihood of this happening? This is quite unlikely as harm is probably not going to occur caused by children in the street of my photoshoot.

How much harm? The harm will not be a lot unless the public become violent, in which case it would probably be minor harm, such as bruises at the most.

Apply the following priorities, how will this risk be managed (provide detail)?
(1)Eliminate.     (2) Reduce or substitute.          (3) Isolate.        (4) Control.       (5) Personal protective equipment

To avoid this risk I will control the situation, choose a day or time that people are less likely to be out in the street. For example, I wouldn’t choose midday on Sunday. During the week at a time when most people will be at school or work would be best. I will also control any situation that begins, by not reacting to comments and continuing with my photoshoot.


Hazard: Costume / Make up

What could cause harm? As my models have high heels on and long dresses, especially with the tight fishtail dress, it could cause trips and a lack of movement that could potentially lead to my models gaining injuries.

What is the likelihood of this happening? I will try to minimise walking around and pushing my models
to keep moving. I will warn them and have people on hand to help them with their dresses. I will also make sure that I have the right equipment to look after my models if they do trip, such as a first aid kit.

How much harm? The harm from this risk will not be major, probably only ranging from cuts to bruises. A sprained ankle/wrist is probably the most harm that would occur.

Apply the following priorities, how will this risk be managed (provide detail)?
(1)    Eliminate.   (2) Reduce or substitute.          (3) Isolate.        (4) Control.      (5) Personal protective equipment
I will reduce the risk by having people on hand to look after my models and help them get into position, as well as having a first aid kit available on the location at all time.


Hazard: Glass

What could cause harm? As my photos are outside and my models will be sitting and lying on the grass for my photographs they could get cut on glass on the ground, whether they sit on glass, lean on glass or step barefoot onto glass.

What is the likelihood of this happening? This could be quite likely especially in a housing area, where people will be recycling and carrying things to and fro, potentially dropping glass objects.

How much harm? The harm could range from minimum cuts to infections, depending on where the glass has been and how the cuts are treated.

Apply the following priorities, how will this risk be managed (provide detail)?
(1)    Eliminate.   (2) Reduce or substitute.          (3) Isolate.        (4) Control.      (5) Personal protective equipment

I will check the area I plan to use and make sure it is completely clear and safe for my models, eliminating any potential for injuries due to glass.

My Weekly Monitoring Blog – 13th January 2012

According to my schedule, firstly my homework for the weekend was to test out my equipment, different techniques and experiment with the software and hardware that I will be using throughout the production stage of my product. This includes Photoshop, InDesign and practising using the camera to take shots of people. The time in lessons this week were meant to be focused on the photo-shoot that should have taken place on Monday 9^th January. I had planned to take two days to capture all of the shots needed so Tuesday would have been photo-shoot time too. Because this is one of the most important parts of the project in getting the photos, the only other tasks I had planned this week was creating my contact sheets and creating a copy, along with writing all of the sell-lines.

Here are some of the different images I took when practicing my skills. I feel much more confident with the camera and its different settings. Obviously, I could not get the complete experience at home, as I lacked my own lighting but getting familiar with the settings of a camera and being able to edit the photos from my "A Night to Remember" photo-shoot a bit in Photoshop, re-familiarising myself with its features was a helpful and worthwhile activity.

Here is an example of a photo taken by me of two of my friends and edited using Photoshop. This gave me practice with use of colours, the cropping tool, the blur tool, the gradient tool, filters and adding adjustment layers for Brightness/Contrast and Photo Layers. This gives my photo the summer look and helped me to get used to Photoshop again.

Unfortunately, I could not book my cover and contents page photo-shoot for this Monday, so I have had to make some changes to my schedule. This alteration however has worked out reasonably well as it has given me the chance to catch up and complete all of my planning work so that I feel more prepared for my photo-shoot, which is now booked for Monday the 16^th January at 9:00am. I have now completed all of the necessary planning documents and even had some time for some extra research into appearances for features, contents page and front cover. This has given me the opportunity to prepare in more detail and get myself completely up to date with all previous work, as well as making what would have been a rushed photo-shoot, into a well thought out photo-shoot, prepared for success, with completed photo-shoot plans and call sheets etc. This has also taught me how to manage my time more effectively and gives a real example of when contingency planning is useful. I decided to leave my contact sheets until I had all of the images taken so that they could be looked at together.

Although my client might be disappointed that I could not complete my second photo-shoot, I am sure that the Northern Echo would be glad that all planning documents were done to a good standard and that I have organised myself so that I am up to date and better prepared for the photo-shoot on Monday. I am not worried about this set back as it was an earlier date for my photo-shoot, so having it a week later will still mean that I am keeping up and will have plenty of time. Also, the largest and longest photo-shoot has already been completed last week instead, so I believe that I am on track.

A Night To Remember Photos

These are the images I captured for my “A Night to Remember” feature, some in the studio, some outside on location. As you can see, I used the telephone box; the black car and the black door in my photo shoot and found that it looked very effective with my models.

Here are both of my models with the telephone box. Whilst red and white are different colours,  I believe that the red dress against the red telephone box surprisingly, looked a lot better and made more of a statement. I will definitely use one of the images below.

To make the black car look longer, I only photographed the front of the car with my models. This worked and I would say that the white dress looked the best against the car…

…as it did with the black door.

                 

Of course I took some plainer images too; to make sure I got the range of dresses and hairstyles.

In the studio, I didn’t use any props and the poses were not too complex as the focus of this article is on the dresses. Again, these dresses and the models’ hair helped to add to the variety for my article. I managed to collect one of each dress mentioned, minus a huge dress, due to pragmatic reasons.

INSERT IMAGES HERE

I even took some photos of the dresses' details and some silver jewellery, which is more popular for proms. This gives me more choice with my imagery for my feature and looks quite professional. I am happy with my images and although they may need some brightening and editing before I use them in my feature, they have the potential to make a very effective and professional appearance to my magazine.

Photo Shoot Plan 3

Date and time of photo shoot: 17-18^th October 2011

Material to be shot: Photos for my “A Night to Remember feature

What personnel do you need?

Lighting assistant: Rachel Aspey
Makeup assistant: Rachel Aspey, Ashleigh Jones

Models: Beth Gibson, Emma Burgess, Katie Toman, Abi Grieveson, Katharine Aspey

What props will you need?

This photo-shoot will be split into two different photo shoots, one outside and one inside. I have been looking at the type of props I could use to make my photos look appropriate for my feature. By doing some research, I have decided to use a classic British red telephone box in my photo-shoot. This is because this as a prop in an image tends to look very glamorous, which is what I am aiming for in this shoot. It also emphasises that whilst proms were originally an American idea, that British proms are big deals too and just as glamorous.

 

I will also be using a black car as the background to some of my images to represent the limousines traditionally used to get to prom. This will look good against my model’s dresses and will help to make the whole thing look even more glamorous.

The final prop I will incorporate into my outdoor photo-shoot is a black door. This is again a symbol to the British as it is a landmark in the form of 10 Downing Street. Getting a model, especially in a cream or white dress to pose against this will look very effective and again, add glamour to the photos.

I will not use props for my photo-shoot in the studio as it is not necessary and would just add irrelevance in a plain setting.

Describe in detail your make-up & costume needs.

The main focus of the feature for my fashion magazine is the fashion, obviously, in this case the dresses. I will try my best to get at least one of each style mentioned in the article although transporting a model and a massive dress may be an issue so the biggest of dresses might have to be missed out. I will make sure I have a good variety of all other prom dresses to make up for this, including fishtail dresses, bodycon dresses, short dresses, long dresses with tight skirts, flared skirts and loose skirts.

I will try to get a variety of makeup and hair styles to give my readers even more ideas for their own prom or special occasion. Different looks will include blander make up and then more dramatic make up with false eyelashes and bright red lipstick. The hair however will be the main focus. I will try to get at least one of each of the following styles...

Complete up-dos, with all hair scraped back

Half down / half up dos with a full fringe.

Mainly tied up with a loose, wavy middle parted fringe.

All down and wavy, with a centre parting.

 I will use a mix of blonde and brown haired models so all of my audience will be represented.

Photoshoot Plan 1 & 2

Date and time of photo shoot 1: 9:00am on Monday 16^th January 2012

Material to be shot: The ‘Sunway Runway’ features.

What personnel do you need?

Lighting assistant: Chris Marriner

Makeup assistant: Rachel Aspey and Ashleigh Jones

Models: Zoe Skerrett, Ashleigh Jones and Beth Gibson

What props will you need?

For my contents page and front cover, I will not need any props as these images will only have the model in them, posing with nothing else. For the feature shots, there are a number of props I will need to make it a truly summer-themed photoshoot. This will include props such as holiday-themed backgrounds as decoration and other types of decoration, such as a folding chair. Other props will include beach towels, hula necklaces and summer fruits, like bananas and apples, also promoting healthy eating and flowers that are most commonly associated with summer. These will invite my audience into the scene easily, as well as making them want to be the people in the photos. Hats and sunglasses will be present also to get the complete look.

Describe in detail your make-up & costume needs.

The make-up for the models will be normal and summery. I don’t want their eyes to be too dark but will have mascara on, emphasising their eyes. Their skin will look healthy and fresh, with no bright blusher for example and nail varnish cannot be a black or extremely dark in colour. Pale colours will be necessary for nails, with nice skin colours and warm lip colours with the use of pink or red lipstick, keeping the look feminine but still natural.

Costumes will be summer outfits, such as shorts, dresses, vest tops and skirts. Accessories will be vital, such as hats, sunglasses and flip flops. I will make sure each model has a number of different clothing choices to make sure there is a choice. I have made one outfit choice for each model and allowed them to bring a choice of their own. One of my outfit choices was a necessary summery patterned dress, shorts and a top and a dungaree skirt option. This is to ensure that there is a mix of styles in my feature for different tastes amongst my target audience. I also made sure there was a mix of clothes, swimwear and accessories so that I can provide my readers with everything they will need. The feature is based on the necessities for summer holidays or just summer in general, so the costume is vital. Sunglasses and a straw hat will be a definite requirement for my feature.

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Date and time of photo shoot: 9:00am on 16^th January 2012

Material to be shot: Front Cover and Contents Page

What personnel do you need?

Lighting assistant: Chris Marriner

Makeup assistant: Zoe Skerrett

Models: Ashleigh Jones

What props will you need?

Because this photoshoot is only for the front cover, I will not require any props, only a model.

Describe in detail your make-up & costume needs.

I want the makeup to be quite plain for this. I want my model to wear a nice coloured foundation, have a bit of colour, a bit of mascara and also have lipstick on. I want the outfit to be black as I aim to make the model herself to stand out the most, like the examples below.

I plan for my model to have two different outfits for this photoshoot so I have a choice of which looks best. I have a tight-fitting playsuit and a glittery dress lined up so that my model looks attractive and modern, a role model to my target audience.

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Studio shoots: what kind of lighting?

I will be using butterfly lighting for both shots, as used in glamour shots, to create as little shadows as possible and to make my models look very feminine. This will make my images look very professional and will be flattering to my models.

Backdrop:

My background will be plain white. I will try to use “scene setters” for the 'Sunway Runway' but they have a shiny plastic finish which may reflect off the flash and ruin the photos. For the photo shoot for my front cover and contents page, I will just need a plain white backdrop as I plan to cut my model out of the background.

Lighting equipment needs:

I would need a Key Light, Fill Light and possibly a soft box.

Drawing of studio layout: